Movati VS GoodLife

I find that the hardest thing for companies to do is to get consumers to change their purchase history. It is hard for consumers that usually choose a specific brand to change their purchasing habits and get them to choose a new brand. The most important thing for brands is how they communicate and enter the market. I think that is the biggest thing for me as a consumer. If a brand effectively communicates to me and reaches out to me I am more likely to give them a chance rather than companies who focus on mass communications that are generalized. I find with companies that try to get everyone's attention makes me feel small and like my business to them is not needed or cherished. For example Movati is a new gym that opened up in my neighbourhood and is in direct competition with GoodLife. However, Movati never communicated to me or tried to change my idea of which gym I should be assigned to. Therefore, in my opinion my business to them was seen as not important since they did not try to communicate to me about them. If I wanted to know about Movati I had to be the one to inquire questions and retrieve information.Due to the fact that Movati didn't make me feel valued and chose to communicate their brand the way they did I have decided to stay loyal to GoodLife and enjoy their benefits more. 

It is so hard in today's market to keep consumers interest. I find many brands or products tend to create a good buzz which is essential prior to launch or open dates. Creating means making people aware of what is coming and why they should consider being a consumer of that good or service. Before Movati opened they had an office set up where they were building so people could go ask questions, or sign up for their membership in advance. This allowed Movati to create buzz and let word of mouth spread. Creating buzz is mainly through consumers, so I found some of my friends calling me once it opened saying that they signed up and I should to. Movati relayed its promotion through creating buzz and having people try to convince others to also join. Personally, I thought about switching after they opened because I heard how nice it was on the inside. However, GoodLife still has better hours and more locations as they are the largest gym in Canada currently. I will admit after the things I have heard about Movati I was definitely very tempted to switch. They have a pool table in their waiting area and it is apparently REALLY nice in there, which would make sense as they have all new equipment. However, I decided to still stay with goodlife because I didn't feel like they made an effort to reach out to me, therefore I did not see a reason to leave GoodLife as my business didn't seem to matter to them that much. But who knows, maybe if they start having same hours and locations everywhere like GoodLife I would potentially switch, depending on the buzz at the time.