Attitude

We each have an attitude, an attitude is an evaluation on how you think or feel about yourself, other people, and issues or things. Attitudes can be formed on anything, like school, work, objects, brands, other people, just about anything can get you to have an attitude towards it.
There are 3 parts of attitude, they are affect, which is related to feeling, behaviour which is related to our intention, and cognition which is our belief. They pretty much represent knowing, feeling and doing. The order of how we process these components of attitudes is usually influenced by the nature of the purchase. Have you ever purchased something last minute and regretted it? Like a chocolate bar at the gas station! That kind of purchase include low involvement hierarchy, which means that you do not really think about the purchase you are making because it will not impact your life significantly.

Meanwhile purchasing a car which is more expensive and more long term, which requires more thinking and information gathering. When I was thinking of selling my Honda and getting a new car I had to think about what kind of car I wanted to invest in. I looked at how reliable the car would be, the brands reputation, the cost, how much it would cost to repair if something broke. I spent weeks researching cars before i finally decided to go with Hyundai Elantra. This kind of purchase required lots of thinking and was a high involvement purchase. I had to make sure I was making the right decision and that I would not regret making this purchase. To be honest though I always wanted and SUV. Unfortunately when I was purchasing my car gas prices were expensive, therefore I knew it would be expensive to drive as much as i do in a car that consumes lots of gas. Now that gas prices have dropped there is always a part of me that regrets my decision. But we all have had those purchases that we regret a little bit after, usually it is the major purchases that we make.